The role of marketing in every organization plays a critical role in 2022. With digital marketing at the forefront, we cannot afford to push these strategies to the back burner while focusing on operations. As a startup, it may be a challenge to bifurcate time and efforts towards the ...

Cold calling is a valuable strategy for new businesses to spread the word and capture leads. Although it is more like a hit and trial, it is perhaps the only way to go when starting from scratch. But calling people randomly and getting a poor response can be frustrating for a sales team. It ...

The personal loan market continues to grow at fast rates. In 2018, personal loans surged to a record-breaking number of $120 billion, which was a 20 percent increase from 2017. Globally, the personal loans market size had a value of $47 billion in 2020 and is projected to reach $700 billion by ...

It’s 2020 and the world has been suffering a radical change, a world pandemic came down upon the human race and changed the life of each and every single one of us. This is a situation that most of us never thought of experiencing, we learned about similar ones throughout history and now ...

In today’s fast-paced digital era, marketing trends tend to come and go. However, now and then, few trends manage to take the digital marketplace by storm. Here we’ve curated a list of five crucial data-driven marketing trends making waves in the marketing landscape. Because businesses ...

For small and mid-sized SaaS businesses, managing their sales pipeline often becomes hectic due to a haphazard sales process. Being a founder of the small or mid-sized business, all the tasks fall into your to-do list and getting them done is your priority. Being a solo decision maker, all the ...