Virtual Event Audience Engagement Guide
Organizing any event, whether it is an in-person or a virtual, audience engagement is the major priority of every event organizer to take into consideration. But audience engagement is not an easy task. You need to perform brainstorming tasks to help you better understand your audience and plan a creative content approach that provides information, value, and effectiveness to your event so that your audiences feel worthy to spend their precious time with your event.
When it comes to virtual events, the whole audience engagement strategy gets changed than that of the in-person event. You are required to comprehend audience behavior and frame strategies that will keep your audience tied together on the seat throughout the event.
Here we will walk you through the virtual event engagement guide that helps you understand various types of virtual event engagement and how to engross your audience at every level so they better connect in virtual events and get the most value out of their time invested with your event.
So let’s get started with,
What Is Audience Engagement & Why Is It Important?
Audience Engagement is the measurement by which we evaluate the degree that participants are captivated and engrossed during the event. It includes metrics like the number of sessions attended, participation in activities, exchange of words, social connections made, responses, and reactions received from the participants.
For a virtual event, audience engagement metrics increase with a few more dimensions like the use of chatbox, participation in Q&A activity, poll, session duration, etc. The more the participants are actively engaged with all these activities, the more people will feel connected with your virtual event.
The more people feel connected with your event, the more likely they are interested to join your event next time. A better audience engagement strategy will make your audience imbibe in the event, increasing the chances of a positive experience with your brand.
An engrossed audience is more likely to be said to be a satisfied audience, leveraging the long-lasting relationship between audience and brand. Also, it opens the doors of opportunity to invite an audience again every time you organize an event.
Hence, audience engagement is the crucial aspect of every event, which adds the success stars to your virtual event.
Different Types of Virtual Event Audience Engagement
Audience engagement is not only measured with the participation of the audience in Q&A or how long a session duration is, but audience engagement is successful where your attendees are connected with the event, organization, sponsors, and fellow attendees. Lack of audience engagement in any sphere may not hamper the success of your virtual event.
So here below you will get to know about the different types of virtual event audience engagement and how to leverage with the correct strategy.
Four types of virtual audience engagement:
Type 1: Between Audience & Event Content
This is the sphere where you need to create the right content strategy that bridges the connection between your audience with the relevant theme of your event. You have to design content that is specific, comprehensive, valuable, novel, and interesting which is capable enough to engross the audience.
Type 2: Between Audience & Sponsors
Organizing a virtual event, whether a B2B or B2C, the main purpose is to sell something to your audience, whether a product, service, or piece of content in terms of value. Hence it is equally important for your audience to stay connected and aware of the exhibitors of the event.
Make sure to introduce your sponsors to the audience without making the audience feel it to sell a product or service. Also, make sure that your audience gets the complete information about the sponsors, it will help your audience receive all details and feel satisfied when they cross-check their details on the internet or Wikipedia.
Type 3: Between Audience & Organization
Your audience should know better about your organization, otherwise, how will they get encouraged to attend your virtual event? It is not important that every audience engagement takes place during the event, some need to incorporate before the commencement.
Hence, you need to engage your audience with the organization through social media campaigns like hashtags and disclose the older audience experience and their testimonials with the new audience.
Type 4: Between Audience & Other Participants
Your audience might hesitate to start a conversation with your other participants or event attendees. But this will add up to the whole audience experience if they are able to get friendly with other participants and grow their social networks with them.
An icebreaker session like fun games, activity, and exchange of contracts might help you achieve success in this sphere of virtual event audience engagement type.
Bonus Tip: Social Wall Captivate Attention Instantly
You might have heard that many brands are utilizing the power of social media walls during their in-person events. It grabs the attention of the audience and engages the audience with real-time social media content directly on the event walls.
Now, you can also offer the social wall experience during the virtual event to your audience. It magically captivates the audience’s attention and knows the social proof of your event and organization.
Leverage the potential of the social wall for your virtual event and drive maximum audience attention along with strategizing on the four crucial elements of virtual event audience engagement.
Hope you get to know where you need to direct your virtual event audience engagement efforts and what you need to plan for.