How to Promote Small Business with Explainer Videos

Starting a small business is a lifetime journey. The entire process can be all-consuming, from coming up with ideas to producing and marketing products. You must execute the plan accurately to generate the desired results. 

One of the keys to thriving your small business lies in marketing efforts. Explainer videos can be excellent marketing content to help you attract and capture customers effectively. As versatile content, explainer videos are suitable for multiple marketing channels.

There have been many marketers who shared good experiences using explainer videos. You can also find explainer video companies to help you create cutting-edge videos to promote your product or brand.

However, producing and sharing your explainer videos online is only part of the game. You have to incorporate them correctly to generate maximum results. Keep reading to explore how to use explainer videos to promote your small business.

Why Do Small Businesses Need Explainer Videos?

An explainer video is typically an animated video explaining a product, service, brand, or concept. With animated elements like graphics and illustrations, businesses can deliver their messages more efficiently and appealingly, attracting and capturing more customers.

26% of marketers use explainer videos for marketing purposes, which makes them the most used content by businesses. As versatile content, explainer videos can be easily integrated into different marketing channels.

Besides, explainers are a cost-effective marketing tool. They also effectively capture new audiences, build trust, enhance SEO, increase conversion rates, and more. Here are some advantages of incorporating explainer videos in your marketing strategy.

Capturing Attention: Explainer videos are engaging and visually appealing, making them highly effective at capturing potential customers’ attention. In an age of short attention spans, explainer videos can quickly communicate your message and differentiate your business from competitors.

Simplifying Complex Concepts: Some products or services may have complex features or processes that can be challenging to explain through text alone. Explainer videos use visuals, animations, and narration to simplify and clarify difficult concepts, making it easier for your audience to understand what your business offers.

Increasing Conversion Rates: When visitors watch a video explaining your product or service, they are likelier to dwell on your site longer, engage with your content, and take action, such as purchasing or filling out a form.

Building Trust and Credibility: Explainers help you visualize a product or service and communicate its benefits and features to audiences. You can demonstrate expertise and show that your business has the upper hand over competitors. 

Enhancing SEO: Search engines like Google prioritize websites with engaging and relevant multimedia content. Optimized explainer videos on your website can improve your web ranking and visibility.

Increasing Social Media Engagement: Sharing explainer videos on social platforms helps you reach a broader and more relevant audience. They can also boost brand awareness and encourage social sharing, increasing your small business’s exposure.

7 Ways to Use Explainer Videos to Promote Your Small Business

In today’s digital age, small businesses must strategically and creatively promote their products or services. One highly effective tool that has gained immense popularity is explainer videos.

There are many ways to implement explainer videos to boost your small business visibility in cyberspace. We’ve curated the seven best ways to incorporate explainer videos to grow your business. 

#1. A Website Homepage

An explainer video on your homepage can generate a strong impression. You can put it in the front and center of your homepage, where visitors can easily spot it.

If you aim to promote your product, keep your explainer video short and sweet, around 90 seconds. Longer than two minutes, audiences may lose interest.

Use captivating visuals, animations, and clear narration to communicate your message effectively. Address your target audience’s problems and present your product or service as the best solution.

Also, include a strong call-to-action (CTA) at the end of the video to drive visitors to take the next step, whether to purchase, download, or sign up. Test and optimize the video’s placement and performance using analytics to maximize its impact.

#2. Social Media Marketing

Social media is a must-platform for every marketer and business owner. You can leverage multiple social platforms to share your explainer videos, especially YouTube, Facebook, TikTok, and Instagram.

Those video-based platforms can help you expand your audience reach and grow brand awareness. You can optimize video length and format to match platform requirements. Add snappy captions and headlines to grab attention while users scroll through their feeds. 

Also, engage with your audience by encouraging likes, comments, and shares, and respond promptly to inquiries or feedback to improve customer service. You can consider paid advertising options for quick and targeted results.

#3. Email Marketing

Getting high open rates remains a challenging feat in email marketing. However, you can still enhance the impact of your email marketing campaigns by embedding visual content like explainer videos.

Add a short and engaging explainer video in your email body. Use compelling thumbnail images with a clear play button to entice recipients to watch. Also, keep your email concise and provide a brief introduction or description of the video’s content to set the context. 

For example, you can include an explainer video about your app showcasing the user-friendly interface, time-saving features, and positive testimonials from customers. Ensure the video is compatible with various email clients and devices.

#4. Product Demonstrations

Create an attractive product demo using explainer videos. Use illustrations, graphics, and animations to demonstrate how your product works. Also, showcase its features and benefits compellingly.

Write a compelling narrative that addresses the target audience’s pain points. Show how your product can unravel a specific problem or fulfills a need. Focus on the most compelling and unique aspects of your product. 

Moreover, keep the video concise, engaging, and easy to follow. Consider including real-life examples or scenarios to help viewers understand how the product can be used in practical situations.

#5. Training and Onboarding

Another capability of an explainer video is that it can be training and onboarding content. Whether you want to train recruits or onboard new customers, explainer videos are content to consider.

It can communicate complex processes, guidelines, or company policies in a visual and engaging manner. You can divide complex information into bite-sized, easy-to-understand segments. 

Meanwhile, high-quality animations, graphics, and step-by-step instructions help simplify complex concepts and ensure clarity. Reinforce important points and provide examples or case studies to aid understanding.

#6. Presentation and Pitches

A way to promote your small business is to have an impressive pitch and presentation. Using an explainer video can be an excellent strategy if you have an event and opportunity to introduce your business to massive audiences.

Explainer videos can enhance presentations and pitches by making them more dynamic and memorable. Use visuals, animations, and compelling storytelling techniques to engage the audience and support your key messages. 

Focus on the pain points you aim to solve, the unique value of your offering, and the benefits it brings. In addition, keep the video concise and aligned with the overall flow of your presentation. An explainer video can help you talk less without impacting your performance negatively.

For example, a startup company pitching a new mobile app can create an explainer video to accompany their presentation. The video can highlight the pain points of their target audience, demonstrate how the app solves those problems, and showcase its features and user interface. You can also add testimonials to make your presentation more powerful.

#7. Customer Testimonials

An effective way to get new customers is to show the real story of other customers using your product. In other words, customer testimonials are powerful social proof for your business.

You can convey customers’ journeys in the form of explainer videos. Record testimonials from satisfied customers and edit them into concise and impactful videos. Use visuals and graphics to highlight key quotes or statistics from the testimonials. 

Ensure the videos are genuine and authentic, showcasing real customers and their experiences. Include various testimonials covering different product aspects and business fields to build trust and credibility from the audience.

#8. Educational Content Creation

Creating educational content is another effective way to use explainer videos to promote your small business. Share your expertise in your industry by producing informative videos for your audiences. They can be tutorials, how-to guides, or hacks related to your products or services.

This content helps you position your business as a trusted authority and offers valuable insights. You can attract and engage your audience, establishing yourself as a go-to resource. Educational explainer videos build brand credibility, generate organic traffic and increase brand awareness.

For example, you can create explainer videos demonstrating guidance, explaining the benefits of different features, or offering maintenance tips. You can post your videos on social platforms to reach and educate a wider audience.


It’s been a while since explainer videos have become a powerful tool for small businesses. They can effectively communicate marketing messages, engage audiences, and drive conversions. 

Whether it’s captivating visitors on your website homepage, expanding reach through social media marketing, or enhancing email campaigns, explainer videos simplify complex concepts and leave a lasting impression. That is why they can be a profitable investment for your small business.

Moreover, small businesses can effectively promote their products or services, train employees, deliver compelling presentations, and showcase customer testimonials using explainer videos. Embracing this type of content is a game-changer in today’s digital landscape, helping small businesses stand out, connect with their audience, and thrive in the industry.

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

      Leave a reply

      The Startup INC