A Step-Wise Guide to Create a Powerful Brand Identity
New York City is one of the most influential cities in the world, and it’s not just because of its size. Its culture and history are so strong that it has become a symbol for America itself. Having said that, the NYC market is fiercely-competitive; therefore, building brand identity is indispensable.
Branding is a valuable asset in today’s world. It can help your business grow & flourish. A highly-recognized brand will be able to attract new customers and increase profits.
Brand building is one of the hardest things you will ever do. There are plenty of resources on building your brand but very few ‘how-to guides for beginners.
This step-wise guide will help you develop your brand identity and have it be successful in the marketplace.
Step 1: Research Your Audience & Competition
Before building a brand, you need to know who you’re building it for. Start by conducting market research. This will help you determine what your target audience is looking for when considering buying from you. It’ll also help you understand how your product or service compares to others in the marketplace, which will help narrow down the best marketing strategies and tactics.
Conducting market research & analysis is not everyone’s cup of tea; therefore, it is high-advisable to hire a Digital Marketing Agency NYC. They have a panel of experts to help you with your comprehensive audit, which is an effective way to know your target audience and the products they are looking for. This knowledge will help you make better decisions about your products and services and how you communicate with them.
Step 2: Design Your Logo & Pick a Color Scheme
Designing your logo is a crucial step in branding your company. The logo should be simple and easy to remember while representing your company’s overall brand identity.
In this step, you’ll need to create a logo using Adobe Photoshop or another image editing software. You can use any type of design software you like, as long as it can handle vector graphics — which means that it can scale up or down without losing detail.
The color scheme you choose for your logo will significantly influence how it looks when printed on promotional items, like business cards and stationary. If you’re not sure where to start with this step, there are plenty of resources out there that can help guide you through the process.
There are no standard rules for logo color choice—it depends on what works best for your company’s brand identity and marketing strategy. But one thing is certain: You don’t want any colors that look dirty or dingy because they won’t reflect well on a printed piece of material like an envelope or letterhead (or even on computer screens).
Step 3: Define and Implement Your Brand’s Tone of Voice
Your brand’s tone of voice is how you communicate with your customers. It’s the language you use to sell your product or service, talk about it, and communicate with others. The tone of voice is essentially the same thing as branding — it’s all about communicating in a way that resonates with your audience.
The tone of voice concerns how you write, speak, and think about your business. The tone is how you make people feel when they hear or read what you write. It’s everything from the words to how they are arranged on the page, from the length of sentences down to whether or not there are any periods.
In short, tone of voice is all about communicating in a way that resonates with your audience and makes them feel like they know exactly who you are and why they should buy from you over someone else.
Step 4: Monitor Public Perceptions of Your Brand Identity and Reputation
The fourth step to branding is monitoring perceptions. This is where you will have to be the most proactive and vigilant. You need to know what your customers think about your brand, its products and services, and how they are perceived in the market.
You can do this through surveys or by surveying your customers directly. The latter method is more cost-effective but requires more time and effort, while the former gives you a better idea of what’s happening on the ground.
The Bottom Line
The world has changed considerably, and identity is getting crafted in narrower niches. The old rules have not gone away, but the box has shrunk. However, there still is an overarching code for building your brand identity that remains constant—understanding who you are as a brand, identifying your target audience and what matters to them and what they value, staying true to the core values of your brand, communicating those values through your brand identity across all channels.