We love storytelling and we love brands. From this love, started Madchatter Brand Solutions, a PR firm that helps emerging businesses in creating their brand identity.
We drive impactful PR strategies driven by our clients’ business objectives. Using the art of effective communication skills, content and creative thinking, our work has enabled organisations to create strongly rooted brand positioning in their industries.
Our tailor-made approach has helped brands from across the world create strong market entries in India. At Madchatter, we deep dive into our clients’ industries and drive insightful conversations about them and build their prominence.
What problems does Madchatter solve?
Madchatter Brand Solutions is a public relations firm that works with organisations from across the world to support their communications needs and positioning in India.
In addition to being one of the fastest emerging PR players to work in evolving industries like AI and Blockchain, Madchatter is known for their deeply researched and high-quality delivery in PR.
Our communication strategies are rooted from the business objectives of our clients and our goal is to work alongside the business to ensure our work provides the maximum ROI to our clients’ bottom line objectives.
Today, the organisation has a network of over 30 public relations consultants across Tier-1, 2 and 3 regions of India who deliver high quality and ROI driven media coverage for Madchatter’s clientele.
For whom your Product/ Service is for?
We usually work with Indian startups and international organisations who are looking for a clutter-free and quality brand image in the Indian media landscape.
However, our experienced team has also manages PR mandates for big tickets accounts in films, entertainment, healthcare, retail to name a few.
What makes you stand out from the crowd?
The idea of Madchatter Brand Solutions started when Rachna Baruah, the Founder of the organization, found that most PR firms eventually slow down owing to their structure, protocols and hierarchy, which results in sluggish delivery for clients.
To bridge the gap between high-quality delivery and the time taken to achieve that delivery, she started Madchatter Brand Solutions which currently operates from Mumbai in India.
What are your future plans?
We want to grow as one of the most efficient PR partners in the industry, that are known for their ability to work around the pace of their clients. Our plan is also to be synonymous with the go-to PR firm for emerging industries like Blockchain, AI, Big Data, FinTech, AdTech.
About The Founders
Rachna Baruah is the Founder of Madchatter Brand Solutions. She started the firm at the age of 23 which has today grown to be a much-appreciated partner for companies that require a fast, efficient and flexible PR organisation.
Rachna has previously been associated with organizations like Condenast India, Hershey India, The Times of India group, Cytecare Hospitals, New York-based MonetaGo, among others.
She started Madchatter with the aim to create a PR firm that is known for its marriage between deep understanding of the client business and highly targeted, premium quality media deliverance.
Rachna is a brand enthusiast who is known for her crisp communication ideas and astute ability to pick up emerging trends in different industries. She is regularly quoted in Indian media for her views on PR and other industries.
She is also a contributor with multiple Indian business and lifestyle magazines, wherein she shares her views on PR, marketing, brand management along with op-ed pieces on culture, women’s health and safety to name a few.
Founding Date: 2017-04-20
Industry: Public Relations
Number Of Employees: 1-10
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