About Absolutejoi

Our clean beauty products are made with the best natural ingredients. No parabens or other questionable ingredients. No perfumes or dyes to irritate sensitive skin. Saves you time and eliminates complicated routines with simple yet effective skincare products for women of color.

AbsoluteJOI is a high quality skincare line for people with darker skin tones. We use the collective knowledge of the global community of women and tap into their traditions to create products for healthy skin.

We seek to make sure our customers are informed so they will know what is best for their skin, to avoid unnecessary ingredients and hype, while making full use of their knowledge to get the healthy skin they desire. We want to keep it easy with simple, clean and effective products.

What we Offer

  • We use gentle ingredients, so as not to strip or irritate the skin.
  • We use only necessary ingredients, no dyes or perfumes.
  • We aim to balance your skin’s pH.
  • We address the unique needs of people of color.

What problems does Absolutejoi solve?

Made to address hyperpigmentation — without bleach. AbsoluteJOI Skincare is designed to balance and calm melanin-rich skin for a healthy even tone. Every product is made with effective ingredients to nourish your skin, and made without toxic ingredients for your skin health.

For whom your Product/ Service is for?

35-64, Beauty, B2C

About The Founders

Dr. Anne Beal is a mother and a doctor and created AbsoluteJOI Skincare for her family. Her daughters have sensitive skin and require clean, natural products for a healthy, even-toned glow.

They also need products to address their needs as beautiful brown-skinned young women—products that are gentle and promote healthy balanced skin while being effective for managing hyperpigmentation and protecting against signs of aging.

For her own skin, many products address wrinkles, but her aging skin had dark marks and hyperpigmentation, not wrinkles.

Fortunately, she found many self-care traditions for different skin tones from around the world I could use for her family. Africa provides natural oils, butter, and clays used since antiquity to nourish and treat the skin.

Europe offers high-quality products with excellent standards for safety. Asia supplies skincare innovations steeped in their traditions for self-care.

Thus, was born the idea to create AbsoluteJOI, a high-quality skincare line for people of color made with natural ingredients, using science infused with global traditions, to deliver a clean and safe approach for healthy skin. Our products are made with Nordic waters and are clean and simple.

High-quality skincare does not have to be complicated. AbsoluteJOI is inspired by her daughters, developed for her friends & family, and is skincare for you.

Founding Date: 2019-11-01

Industry: Healthcare

Number Of Employees: 1-10

Headquarters: Washington, USA


Linkedin: https://www.linkedin.com/in/anne-beal-6629112/

Facebook: https://www.facebook.com/AbsoluteJOI/

Absolutejoi Twitter Feed

Absolutejoi Video

USA Office

AbsoluteJOI Skincare,
4401-A Connecticut Ave,
NW, #135, Washington, DC 20008


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