About BrandLock

BrandLock is the first ever conversion optimization suite for online businesses, that offers a consumer-side malware solution and equips you with smart insights, and tools to increase your on-site conversions.

With two cloud-based products – Shield and Engage, we help you keep distractions such as unauthorized ads, popups, cash back promotions and competing offers injected by the consumer browser extensions, far away.

Our technology also predicts when a shopper is about to make a coupon run, giving you the chance to promote your on-site deals before they leave!

1. Shield 

With a team of R&D experts and machine learning, Shield routinely identifies over 12,000+ new malware strains each day. With a list of 35 million malware scripts identified and expanding, our technology works in real time to keep all distractions away from your site on the consumer’s browser.

2. Engage 

We plug into your site with a single line of code and get to work immediately. Using machine learning we predict and identify shoppers who are about to make a coupon run. Engage then helps you target these shoppers by promoting on-site deals and coupons, converting them before they leave your site.

Headquartered in North Bergen, NJ, we are a team of eCommerce experts who work closely with you to increase your conversions and revenue. We’re constantly towards making Brandlock even better to prepare your business for intelligent retail.

Want to know more about what we’re building, visit our website or simply follow us for regular updates.

What problems does BrandLock solve?

One line of code added to your site identifies possible shopper distractions and flags price-sensitive shoppers. With an ever-expanding list of malware strains, we make sure anything that distracts your shoppers remains hidden.

For whom your Product/ Service is for?

  • eCommerce store owners
  • eCommerce marketers
  • Malware detection

About The Founders

Sanjay Kalinani –, Head Of Product Do you know how much online conversion theft costs you?

Imagine a SAAS solution that takes 5 minutes to implement, unlocks an incremental 5-15% of revenue for online retailers. and is a Pay-Per-Performance solution. That’s why we built BrandLock and it is trusted by some of the largest brands in the world.

Fact is, roughly 1 in 5 visitors to a website are being redirected off-site via ads and competitive offers injected by their web browser. Brandlock stops these ads, keeping the shopper on your site, whereby they now convert at your normal rate. Pow! Revenue goes up 5-15%.

Founding Date: 2018-01-01

Industry: SaaS

Number Of Employees: 1-10

Headquarters: North Bergen, NJ, USA




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  1. 5
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    Problem Solver

    A smart product, considering how difficult it is getting for eCommerce stores to convert their website visitors into customers. Added distractions due to malware just make it all worse!

    + PROS: All you need to do is add one line of code to your site, and the two products do their bit. It has been really helping me increase my on-site conversions.
    - CONS: None discovered so far.
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