5 Tips to Leverage Your Automated Webinar Sessions
The pandemic that started in 2020 has largely affected many businesses worldwide. This is in terms of marketing, sales, and unforeseen costs. One of the main reasons is the challenge of meeting face to face to host events, market products and services, and boost sales.
But when you enter the automated webinar, you can find an affordable way to keep your business going and improve your sales. It can help you generate quality leads, engage with potential clients, and more. The possibilities are limitless, and it takes a lot easier than other marketing tactics.
Even if you’re just a start-up, automated webinars can help you achieve your goals. However, you need to make enough preparations to make it effective.
To learn how you can leverage automated webinar sessions, we’re here to share with you useful tips to consider.
Live vs. Automated Webinar
Before we proceed to the crucial factors when creating an automated webinar, let’s first discuss its difference from live webinars. Both live and automated webinars have the power to capture prospects and increase sales. They can be powerful strategies that will help you improve brand recognition. Plus, meet business success.
A live webinar is webinar content that is hosted in real-time using a webinar platform. You still need to create an attractive registration form to gather potential audiences. Plus, prepare equipment each time you will go live.
On the other hand, automated webinars will require the use of cameras, editing tools, and other things. In addition, you also need to make pre-webinar preparations, such as designing a webinar landing page. But their process is a lot easier than going live. Aside from that, you don’t have to be present each time you schedule your event.
How to Maximize the Benefits of Using Webinar Automation
If you want to level up the effect of using automated content, here are the things to keep in mind before hosting your next automated webinar sessions.
- Prepare a Fantastic Content
Remember, you will repurpose the content you will create. People who are not aware of your brand, including your target clients, will see it. So, make sure that you create a great impression that will make them remember you and be interested in your business. Leave a good brand reputation and encourage them to try your offer. You’ll need evergreen webinars that are always relevant regardless of the time.
Since automated webinars are not the same as live online events, you need to create more urgency for your content. You can do that by offering limited-time discounts. However, do not make your content too focused on sales, as that can make some lose interest and quit.
- Create a Beautiful Landing Page
The first thing that people will take a look at when they click on your webinar link is the registration page. It’s the one that will encourage them to become potential webinar attendees. For this reason, you need to make an effort to design the page carefully and make it attractive enough. Don’t make it too simple and unappealing. However, also don’t overdo the design.
- Promote Your Automated Event
No matter how interesting your prepared content is, it will not help you achieve your objectives if your target clients are unaware of your future event. So, don’t skip the part where you’ll promote your upcoming webinar. You can take advantage of your social media accounts like Facebook, Youtube, Instagram, etc.
Post videos and graphics that are visually attractive and meaningful. We recommend pinning your posts, so it stays on the top when your followers visit your page or account. You can also work with influencers for a shout-out, use online ads, and host contests.
- Use the Best Automated Webinar Software
A successful automated webinar won’t be possible without the best-automated webinar software. Therefore, only rely on the tool that will not restrict your webinar strategies but will help you leverage the webinar automation even more. Choose one that will let you have the number of audiences you expect, create automated chat messages, use a webinar stats dashboard, and other essential webinar software features.
- Follow-Up
Not every webinar attendee immediately converts after attending the event. Some of them are still hesitating and need a little more push. So, to maximize the possibility of getting more sales, we suggest you follow up on your potential customers through email marketing. You can send it as soon as your webinar ends. Then after a few days, you can send another email to those who haven’t converted into customers yet.
In Conclusion
The advanced technology we have has allowed entrepreneurs and marketers to keep their brands exposed despite the tough effects of the pandemic. It’s given them a cost-effective way to reach out to their target market and keep up with their marketing strategies. But to maximize the full advantages of using webinar automation, don’t forget about the tips we shared with you today. Consider them before hosting your next automated events.